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Exhibition Area Planning

發表時間:2018-03-15

We will set five areas: Window of the World, Fabulous China, Magical Chongqing, Tourism Promotion and Tourism Products; and synchronously launch the exhibitions at Jiefangbei CBD and Jinyuan Shopping Mall.

(I) Jiefangbei CBD – “Window of the World” Exhibition Area

(1) Foreign embassies and consulates in China, tourism administrations and international tourism associations (chamber of commerce);

(2) Countries along the Belt and Road, Hong Kong, Macau and Taiwan as well as international tourism destinations;

(3) International hotels, theme tourism, overseas study tour and other special tourism services.

(II) Jinyuan Shopping Mall

1. “Fabulous China” Exhibition Area

(1) Tourism bureaus and associations of provinces and cities and their scenic areas and destinations;

(2) Characteristic towns, resorts for health and rehabilitation, famous theme parks and cultural creative projects;

(3) World heritage and tourist attractions;


(4) Choicest characteristic tourism routes; and tourism design and planning;

(5) International and China’s airline companies.

2. “Magical Chongqing” Exhibition Area

(1) Scenic areas of the counties and districts in Chongqing, tourism routes and rural tourism;

(2) Tourism projects of Chongqing’s national-level poverty-stricken counties;

(3) Chongqing’s theme parks, tourism properties and high-end hotels.

3. “Tourism Promotion” Exhibition Area

The most preferential tourism routes offered by tourism companies of Chongqing and other places, world-famous tourism groups as well as tourism agencies  

4. “Tourism Products” Exhibition Area

(1) Smart tourism: smart tourism, virtual tourism, VR equipment and virtual experience in tourism attraction; 

(2) Outdoor equipment: tent, sleeping bag, packsack, camping supplies, self-driving equipment, supplies for mountaineering and rock climbing, aquatic sports equipment, limousine and supporting supplies, telecom navigation and photographic equipment;

(3) Tourism products: souvenir, special local products and handiwork of minority characteristics.

I. Concurrent Events

2018 Intercity Tourism Trade Fair

“Love the World” International Exhibition Tour

2018 China Tourism Products (Chongqing) Sourcing Fair

Local characteristic tourism culture introduction and marketing/exhibition

City-wide tourism gift pack distribution

Big discount on “Tourism Promotion”

Introduction to Ten characteristic tourism routes in Chongqing

Chongqing homestay experience

Travel lover sharing salon

II. Advertising

(I) Newspaper and media publicity: make publicity and publish reports via Chongqing Morning News, Chongqing Commercial News, Chongqing Evening News, Chongqing Times, China Tourism News, Tourism World, World Traveler, China National Travel, Traveling Scope and other mass media;

(II) Online publicity: publish special reports on ctrip.com, lotour.com, cq.qq.com, ifeng.com, sina.com, people.com.cn, Xinhuanet, toutiao.com, go.cqmmgo.com, Sina, Sohu, Netease, WWW.CQNEWS.NET, tuniu.com, mafengwo.cn, cqautofans.com, cqsq.com and other large websites. 

(III) Outdoor advertising: advertise by dint of LEDs in CBD, street lamp posts, main streets in downtown and bridge’s lamp post banners; and hang over banner ads at light rail station entrance;   

(IV) New media: release information of exhibition on Sina Weibo, WeChat official account, industry websites;

(V) Invite intra-industry purchasers by point-to-point invitation (telephone, mail, tourism-related magazines and associations) to visit and exchange opinions.

(VI) Live streaming by online stars (employing some online starts to offer live broadcasting and enlarge the influence of the event during the Festival & Trade Fair).

    




重慶都市旅游節暨城際旅游交易會

Chongqing?Urban?Tourism?Festival?&?Intercity?Tourism?Fair 2019/03/28-03/30

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